Nike plans to drop out of snowboarding and free-skiing after...

Nike plans to drop out of snowboarding and free-skiing after the holiday 2014 collection to concentrate on the growing skateboarding segment in action sports. The company will continue to honor sponsorship deals with athletes in these domains until the end of their contracts.

Keep reading this article by becoming a member

Gated access promo

Enjoy unrestricted access to SGI Europe

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Download interactive charts, data and analysis, and integrate into your presentations and workflow

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an SGI Europe subscriber? Sign in here.