Nike will become the title sponsor of the U.S. Open of Surfing, a free event that is expected to draw more than 500,000 people on the south side of Huntington Beach Pier from July 30 to Aug. 7
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Intelligence, analysis and advice for the global sporting goods industry.
