Nina Dobrev, the Bulgarian-Canadian actress who stars in the American TV program “The Vampire Diaries,” is the new face of the Project Pink campaign by Puma. The campaign includes a line of T-shirts, bags and other items, and 100 percent of sales will go to breast cancer research charities.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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