Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. The team will consist of three sports marketing coordinators, one of whom will be based in Canada and two in the U.S. Both the Canadian and U.S. teams will report to Cavallaro, who will be responsible for executing all aspects of the sports marketing programs as well as managing the athlete and ambassador community. “Through this restructure, we will build a strategic organizational framework that modernizes our approach and supports growth in our Race, Freeski, and Pro communities,” said Sam Beck, the brand’s North American director of marketing. Cavallaro began his career at Nordica in 2018, becoming passionate about ski racing at a young age and running a ski tuning business out of his parent’s garage while attending the University of Vermont, where he skied for the alpine and freeski club teams. Nordica is currently actively seeking to fill the two U.S. sports marketing coordinator positions, one covering the eastern region and one covering the western region.

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