Nordica announced The Connect Tour for the US market, a multi-resort national tour for women to help connect and build communities through group ski days. “Skiing makes people feel alive. We want to share that joy with others and help them connect with a new ski buddy,” explains Carly Driscoll, Nordica North America’s women’s lead. “For the last three years, we’ve worked closely with groups of women in the ski industry, professional skiers, and recreational skiers to develop initiatives that welcome all women to the sport of skiing, and The Connect Tour is the result of those discussions.”
Each stop on the tour will begin with coffee at The Connect Tour van, then a morning ski session, lunch on the hill, an afternoon ski session, and an après celebration and raffle back at the van. Participants will be able to demo Nordica’s latest and best skis throughout the day and receive special gifts from Tour partners Rumpl, Skida and Wild Rye.
The tour includes 11 stops across the US, beginning with the first stop at Sugarloaf, Maine, on Jan. 19, 2024, and ending with the last stop at Palisades Tahoe, California, on March 26. Each ski day is limited to 21 women, split into three groups of seven, making the skiing intimate and fun. A Nordica woman employee and an athlete ambassador will host each group. The registration fee ranges from $150 to $249, depending on the tour stop.
