Norrøna has opened its first store in Sweden on Norrlandsgatan in Stockholm, mostly to improve the image of the Norwegian brand in the country. The spacious 450m² store is divided into five sections: skiing and snowboard, alpine climbing, outdoor, hunting, and lifestyle. In the middle of the store, there is a cold room where customers can try the colorful products at -25 degrees Celsius and wind speeds up to 12 meters per second. Even lumps of ice are available to test gloves.

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