Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
Head Spain broke in 2022 the record it set in 2021 for annual sales, which increased by 27 percent from €18.43 to €27 million. As CEO Jochen Schirmer explained to CMDsport, the most recent full year saw equipment purchases rise in tandem with the practice of sports. Moreover, the end ...
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
With its new “ReSet The Trend” international campaign, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. Source: European Commission According to the Commission, the amount of clothing produced, worn and ...
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