Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors Cassius Ventures, Ludlow Ventures, Harris Blitzer Sports Entertainment and BDMI. Obé – short for Our Body Electric – is an online streaming exercise platform with monthly, quarterly and annual subscriptions, 22 live fitness classes per day and about 6,000 on-demand classes. Options include barre, strength, cardio, Pilates, yoga, high-intensity interval training (HIIT) and body sculpting.
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