Oberalp, which distributes Speedo in Italy, is inaugurating its first Speedo House in the country in the city of Bolzano, in the northeast of the country. It is located in the large sporting goods store operated by a sister company, Sportler, under the city's arcades. The Speedo House consists of a 60-square-meter shop-in-shop entirely dedicated to the swimming world. The pilot project is expected to be extended to other stores throughout Italy and to soon be completed by a series of accompanying events and presentations of interest to the swimming community.

Topics