On May 24 and 25, Swiss brand On and German sports retailer SportScheck will jointly launch a world record attempt: The longest distance run in a relay on a treadmill in 24 hours. The “SportScheck Record Run 23” is an official world record attempt and will take place at the Munich SportScheck store at Neuhauser Straße 21. For 24 hours, a relay team consisting of 24 athletes and supervised by team captain and on ultra runner Florian Neuschwander will run on the treadmill and try to cover 356 kilometers together. Each runner is only allowed to participate once. The event starts on May 24 at 6 p.m. (CET) and can be followed live on site and via livestream on YouTube.
The world record attempt is also intended to draw attention to the upcoming SportScheck Runs, sponsored by On, which will take place in eleven cities from June 16 to Oct. 28, 2023.