On Aug. 1, New Era is set to open a new mono-brand store in Germany, in the Mein Zeil shopping center in Frankfurt. New Era already owns and manages a mono-brand store in Berlin. The brand's sales in Germany increased by about 25 percent in 2012, as compared to the previous year, and the company expects them to increase by an additional 25-30 percent in 2013. Other mono-brand stores are planned in Paris and Barcelona.