Swiss running brand On has announced the expansion of its product offering in the performance sportswear market with a new collection of sports bras. According to the company, On’s product team has spent the past two years trying to develop a sports bra that meets the standards for an enhanced running experience, understanding the frustrations that many women experience when looking for a sports bra. The results of this development, the Active Bra and the Performance Bra, have been rigorously tested in labs and in the field by On’s professional athletes, the company said.
“We design, develop and innovate our shoes and apparel with the highest standards to give our customers the best possible running experience,” said Fiona King, On’s apparel development lead. “But like all of our products, it takes time. We wanted to guarantee that we were putting forward the best possible product. After nearly two years of design and development, we feel proud to release our Active and Performance Sports Bras that go above and beyond the capabilities of other sports bras on the market.”
On’s Active Bra is suitable for medium support for everyday multi-functional activities, while On’s Performance Bra is designed for those seeking higher support for high-intensity activities such as running, HIIT and intense training. The two products are available now on on-running.com and at select retail partners worldwide.
