On Running, the Swiss brand of running shoes, has expanded its sales area at Jelmoli, Switzerland’s largest department store, which is more like a shopping mall of more than 4,000 square meters with concessions, located on Zurich’s prestigious Bahnhofstrasse, close to the central railway station. The On store in the sports section on the fourth floor of Jelmoli’s ”House of Brands” in Zurich is now covering 140 square meters and will be the brand’s biggest store on a global level. The opening was initially planned for March, but it was postponed to May 11 due to a nationwide retail lockdown triggerred by the coronavirus epidemic. On will present there its limited-edition Cloudnove running shoe model, which will only be available at selected retailers worldwide.
