Swiss sportswear brand On is opening a second London store on Nov. 3. After unveiling a three-story flagship store in London’s Regent Street in February, the brand will now inaugurate a new location at 37 Brushfield Street at Spitalfields Market, in East London. The new 280-sqm store will sell the brand’s full range of footwear, apparel and accessories. Also, on Nov. 3, On will open to customers its first flagship store in France, located in the historic Saint-Germain district of Paris. On has more than 25 stores across Europe, North America, and Asia, of which 19 are in China. Geographic expansion to significantly increase its retail footprint is indeed one of the pillars of On’s strategic plan for the next three years.

Topics