On, the Swiss running footwear brand, has opened an office in Yokohama to respond to strong Japanese demand and to support expansion in other Asian countries. Marc Maurer, the company's chief operating officer, explained that the Japanese market's size as well as its bias to technology and design made it compelling for On. The office opened at the start of this month employs three people, led by the Japanese sales director Hiroki Komada. He was previously the brand manager for On at DKSH Japan, the Swiss brand's former distributor in Japan. On is targeting specialty stores as well as quality sporting goods and department stores. It is also targeting end consumers through an online store that will cover most Asian countries from Japan. On already has distributors handling sales to retailers in many Asian markets.

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