One of the two Go Sport stores in Dubai has been reopened and is now the largest one in the French retail group's chain with a total surface of 3,200 square meters. Operated by its master franchisee for the Gulf States, Al Mana Fashion Group, the store has benefited from the extension of the Mall of the Emirates, which still houses an artificial snow slope. It features a foot scanner for gait analysis, a virtual home trainer to test a bike, a 10-meter indoor climbing wall, an interactive wall connected with social media and interactive kiosks to visualize the characteristics of certain products and to obtain information on sports venues in Dubai. The banner has three other stores in Abu Dhabi, two in Qatar and one in Oman. Other openings are planned in the region. New franchised Go Sport stores opened a few weeks ago in Abidjan, the capital of the Ivory Coast, and in Baku, the capital of Azerbaijan.

Topics