One Way, the Finnish company for Nordic sports, has a new contract with Daniel Richardsson, a rising star on the Swedish cross-country team
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Intelligence, analysis and advice for the global sporting goods industry.
