One Way, the Finnish Nordic sports brand, will be introducing its new racing service truck at the the first event of this season's FIS cross-country World Cup in Ruka, Finland. The truck's 80 square meters has space for racing service, but will also allow One Way to showcase its products.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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