O'Neill has opened new stores in Hasselt, Belgium, and in Dresden, Germany. The 250-square-meter shop is in the center of the old town of Hasselt, where most shopping is in the city. The Dresden store occupies 150 square meters in the ECE shopping center of the city. O'Neill plans to open at least five more branded stores this year in the Netherlands, Belgium and Germany. On top of its five own stores, O'Neill has a franchise in the city of Ludwigshafen.

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