O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello Kitty collection, inspired by vintage aloha motifs, includes girl's swimwear, cover-ups, t-shirts, tank tops and beach accessories, all featuring Hello Kitty details. The suggested retail prices for the collection are in the range of $18 to $54. O'Neill x Hello Kitty is available at Oneill.com, Sanrio.com, select Sanrio stores, and independent specialty retailers, with plans to launch on Nordstrom.com and at select Nordstrom stores starting in May.

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