Only two months after its launch, the fan page created...

Only two months after its launch, the fan page created by Messe München for the Ispo Awards on Facebook has proven quite successful. It has received 7,000 visits, with a ratio of interaction of nearly 50 percent. The service gives an opportunity to the award winners to communicate with their retail partners and consumers the whole year through. The profiles of the award-winning companies are on Facebook along with photos, movies and more. From Jan. 2, 2013, the visitors can apply for membership on the jury that will select next year's winners. The campaign is called “Become a Jury Member.”