Insole and footwear solutions brand OrthoLite bolsters its Chinese sales management team with the hiring of Chuck Yu as Director of Sales Strategy and John Liu as Sales Manager. Yu and Liu will be responsible for supporting OrthoLite China’s domestic brand partners as well as international brand partners operating in China.
Yu is a veteran of the footwear industry, having worked in China since 1992 as a representative for brands such as Converse and Saucony. In the 2000s and 2010s, he moved into a leadership position at a Tier 1 facility, working with manufacturers such as VF Corp, Deckers and Anta. His relationships and experience with these brands are critical to his role as sales management team leader.
Liu has experience working with brands such as Coach, Converse and Yonex. In the 2000s and 2010s, he worked in Tier 1 facilities in leadership roles for domestic brands such as Anta, LiNing, 361 and Puma. His long-standing relationships with these brands will be instrumental in helping the larger OrthoLite sales team gain traction with domestic brands and international partners operating in China.
The addition of Yu and Liu marks a continued commitment by Amherst, Massachusetts-based OrthoLite to advance its efforts to build a global team that can service and support a network of 500+ brand partners across the company’s production regions.
