Oxylane, parent company of Décathlon, has launched a new logo and a new corporate identity for Kipsta, its private label for team sports products, first launched in 1998. The new logo consists of a stylized K preceded by a small dot. Meanwhile, Oxylane has shifted the inauguration of a dedicated campus for Kipsta at Turcoing from 2012 to 2014 to take more time for the elimination of polluting elements from the area.

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