Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation agreement with the association “to fight against homophobia and discrimination based on sexual orientation in sport and society, as stated in the club’s recent amendment to its statutes,” according to a press release from the soccer club. Barça’s official technical partner is Nike.

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