Patagonia recently held the launch of its European surf range in San Sebastian, where it will open an emblematic Patagonia surf store – but it has no plans to open any offices there. Patagonia is finalizing the recruitment of a European surf manager. It will start delivering its wetsuits to about 15 European stores for the autumn season, with a target of up to 30 customers in the next years – relatively modest in volume due to the premium positioning of the products.

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