Peak Ski Company has added big-mountain skier Michelle Parker to its leadership team as senior director of product development & innovation. Peak was launched earlier this year by Bode Miller and Andy Wirth and has already introduced the high-performance Peak by Bode Miller alpine ski line for the 2022/23 season. Parker will report to Wirth. She will be involved with key strategic initiatives, including product design and development, marketing communications, and the long-term initiatives associated with advanced materials development and re-engineering the process and machinery related to the manufacture of skis.
Parker began her skiing career as a ski racer before shifting her focus to freeskiing at age 15. She competed in the U.S. Freeskiing Open, X Games and Red Bull Cold Rush, and as a big mountain skier, she has been featured in numerous ski films. In 2013, Parker won Best Female Performance in both the Powder Video Awards and the International Freeski Film Festival. She is one of the founders of the S.A.F.E. A.S. women’s avalanche and snow safety clinics and an advocate for women in action sports.
Currently, Parker is featured in Nexus, a film produced and directed by women that features a roster of all-women skiers documenting their connection to the mountains and how skiing shapes their relationships.
