Peloton Interactive announced that it is expanding its collaboration with Amazon in the U.K. and Germany. Certain Peloton products and accessories are now available on the U.K. Amazon Store and will be available on German Amazon stores in the coming weeks.
The shaken connected fitness company is expanding its sales channels in these two important markets to attract millions of existing and potential Peloton members for holiday gifts. The announcement follows the launch of Peloton on Amazon in the U.S. in August 2022 and its inclusion in the Prime Early Access Sale in the U.S. British customers will, for the first time, have the option to assemble the Peloton bike themselves or choose professional assembly, the latter available to customers on the U.K. mainland, except Northern Ireland, at no extra cost. Peloton products available at launch on Amazon in the U.K. include the original Peloton Bike, Peloton Guide strength training device and select Peloton accessories such as Peloton cycling shoes. A Peloton membership is required to access Peloton content on the Peloton Bike and Peloton Guide.
“The U.K. and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, GM for International at Peloton. “Further expanding our distribution channels through Amazon is our latest move to make Peloton readily accessible and to meet our Members where they are. Peloton’s collaboration with Amazon increases access to Peloton’s connected fitness products and the vast library of thousands of instructor-led fitness and wellness classes.”
