After its co-founders, Peloton Interactive also loses its CMO. Dara Treseder has left the company. She was the chief marketing officer of the interactive fitness platform for the last three years.
On LinkedIn she wrote: „Today, on my birthday, I’m very excited to share that I have been appointed chief marketing officer of Autodesk – the leading, innovative technology & software company changing how the world is designed and made.“ And referring to Peloton she added: „To all the kind, talented humans I have had the honor to serve alongside at Peloton Interactive, and our phenomenal Peloton community, thank you for the ride of a lifetime. I’m especially thankful to my beloved marketing, communications, and membership team.”
Only on mid-September, Peloton Interactive had announced that it has accepted the resignations of their co-founders John Foley as executive chair and Hisao Kushi as chief legal officer. Peloton, the one-time superstar of the connected fitness industry, has been struggling with various market challenges for several months. Find out more details here.
