Pentland Group disclosed that it has made an investment in Tracksmith, a developer of premium performance running apparel, based in Boston, participating with others in a $4 million round of financing. The investment will help Tracksmith to further expand the product offering, to boost marketing and to create physical training programs in key markets. Since its launch in July 2014, it has added a full women's line, held a pop-up shop at the Boston Marathon and hosted numerous training camps for elite amateur runners. One of the co-founders, Matt Taylor, who has been involved in marketing at Puma, will continue to run Tracksmith. The other founder of the brand, Luke Scheybeler, co-founded the Rapha, the fast-growing British brand of cycling clothing, in 2004 together with Simon Mottram.
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