Canada Goose has appointed designer Haider Ackermann as the company’s first Creative Director. He is considered a luminary in the fashion industry and is celebrated worldwide for his talent in defining modern design. The Colombian-born French designer will be based in Paris and will work alongside Chairman and CEO Dani Reiss to lead the company into its next era.
The appointment is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of researching, understanding and protecting polar bears and their dwindling habitat. Inspired by a trip with Reiss to Churchill, Manitoba – known as the “polar bear capital of the world” – Ackermann’s first collection is a testament to their shared belief that everyone has an inherent responsibility to protect our planet and the opportunity to make a meaningful impact. The launch campaign pays tribute to actress and activist Jane Fonda, who has dedicated her life to educating, influencing and inspiring the world on environmental, cultural and social issues, making her the ideal protagonist for this important story.
“What drew me to Canada Goose is not only how they have created a category but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” said Haider. “Collective action is the only way we can go further, faster,” added Fonda. “I have put my full force into inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what’s happening in the Arctic is powerful, important and essential.”
The limited edition sweatshirt, called the PBI Hoodie, is made from organic cotton. 100 percent of the proceeds from the sale of the sweatshirt will go to PBI to fund vital research, implement innovative conservation strategies and educate the public about the importance of protecting the Arctic. The hoodie is available in select stores around the world and online at canadagoose.com. Haider’s first seasonal capsule collection will launch in Fall/Winter 2024.
