Columbia Sportswear Company reports that EVP and Chief Digital Information Officer Skip Potter has departed. In his role, Potter was the digital product management and technology lead across all functions for the company’s four brands: Columbia, Mountain Hardwear, Sorel and Prana.
Columbia filed a Form 8-K with the SEC on Jan. 6, 2025, to announce the departure. Potter joined Columbia in April 2021. He previously spent nearly five years with Nike as the company’s Chief Technology Officer.
Columbia said it would launch a search for his replacement. In the interim, EVP and CFO Jim Swanson will oversee the company’s digital technology department.
