Italian sneaker and sportswear brand Diadora has hired Ryan Eckel as its Chief Marketing Officer for the US. For five years, Eckel was Brand President of Tracksmith, a Boston-based running brand that debuted in footwear in September 2022.
Diadora expects Eckel to focus on developing marketing strategies, enhancing brand visibility and driving product launches. He will also be tasked with forging partnerships and optimizing digital marketing while building and leading the US marketing team.
Diadora’s sales totaled €304 million in 2023, during which the Italian brand terminated some commercial partnerships to focus on its core categories: running, tennis and soccer. Sales for the core categories were up by 16 percent compared with 2022, according to the daily Il Sole 24 Ore. The company achieved ...
Diadora has published its first Sustainability Report. The document refers to the period from Jan. 1 to Dec. 31, 2021. The “Diadora Sustainability Manifesto 2021- 2025,” incorporated in the business plan, conveys the company’s roadmap for implementing its renewed sustainability strategy. The Manifesto is based on four ...
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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