Fanatics, the US-based digital sports platform, has launched a dedicated advertising division led by Jeremi Gorman, a former Netflix and Snap executive. Gorman, who has advised Fanatics since November 2024, will serve as Chief Revenue Officer of the new unit and report to Tucker Kain, Chief Strategy and Growth Officer.
The new Fanatics Advertising division aims to integrate brand partnerships across the company’s ecosystem, including Fanatics Commerce, Collectibles, Betting & Gaming, Collect and Events. Its debut offering, the Fanatics Advertising Network (FAN) and Sports Video Network (SVN), will roll out with the NFL season, enabling brand placements in digital video and connected TV (CTV) alongside key sports content.
“Fanatics sits at the center of [sports] passion,” said Gorman, citing the platform’s access to more than 100 million fans worldwide.
The move reflects Fanatics’ efforts to unify its content, commerce and cultural assets into a single marketing engine that offers brand partners around-the-clock exposure across fan touchpoints – from shopping and streaming to live events and betting.
Gorman will split her time between Los Angeles and New York as she builds out the advertising division’s infrastructure and capabilities.
