Austrian ski manufacturer Kästle is partnering with Olympic champion Anna Veith, who will serve as a brand ambassador. The collaboration aims to promote an active lifestyle and to get young athletes involved in alpine sports. Through initiatives with Kästle, the Austrian athlete will inspire young people to take up outdoor sports and skiing, with a focus on the physical and mental benefits of an active lifestyle.

At a press event, Veith shared her vision for inspiring the next generation. “It is close to my heart to inspire young people to try skiing and take on new challenges,” she said, emphasizing her commitment to promoting a connection to nature and Alpine culture.

Anna_Veith_©Kästle GmbH_02

Source: Kästle GmbH

Anna Veith during the press event at Guesthouse ARX in Rohrmoos, Austria

During her active career as a ski racer, when her greatest successes were winning the Overall World Cup in the 2013/14 and 2014/15 seasons, the Olympic gold medal in the Super-G at the 2014 Winter Olympics and three world championship titles, Veit raced on Head skis.

The partnership includes plans for a children’s ski raffle of 100 pairs of Kästle skis, launched in time for the winter season through participating retailers. In addition, Veith and Kästle are working with the Obertauern ski resort to develop barrier-free youth camps, with Kästle providing equipment for young skiers.

Kästle’s Managing Director Markus Weeger commentend that Veith’s passion for skiing and her commitment to holistic movement will help his brand reach new target groups and strengthen its presence in youth sports.

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