Melanja Korošec appointed new SVP at KJK Sports

KJK Sports S.A., a leading European investment platform based in Luxembourg and specializing in premium sporting goods and outdoor brands, has appointed Melanja Korošec as Senior Vice President. She will lead strategic development across KJK’s brand portfolio, focusing on innovation, brand equity and global growth.

Korošec brings over a decade of leadership experience in brand development and strategic marketing. She previously served as Brand Director at Elan, where she played a key role in revitalizing the Slovenian ski brand. Most recently, she was Director of Strategic Marketing and Innovation at Marles d.o.o., overseeing product innovation and international brand strategy. She also holds a vice presidency at the Slovene Ski Association. Korošec is widely respected for her ability to build, maintain and revitalize brands, as well as for developing innovative strategies. She has received numerous awards for her contributions, including the Red Dot Best of the Best award.

“KJK Sports is investing in top-tier leadership to develop and grow premium brands,” said Jeffrey Tirman, CEO of KJK Sports. “Melanja’s leadership, strategic vision and deep expertise in brand development make her an invaluable addition to our team.”

KJK Sports owns and operates brands such as Elan, German company Core Kiteboarding, Estonian paddle sports company Tahe Outdoors, Estonian kayak maker Zegul and Lithuanian bicycle manufacturer Baltik Vairas. Korošec’s expertise in innovation management, sustainability and business strategy is expected to help further strengthen KJK’s premium portfolio and enhance its international market presence.