Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
Intersport Deutschland eG has appointed Sascha Groß as its new Head of Category Management, the company announced this week. Groß joins the German sporting goods cooperative with more than two decades of experience in the international sports industry, including senior roles at Adidas and Puma. Groß will be responsible for shaping Intersport’s product and brand strategy across all categories, with a focus on aligning assortment, pricing, and supplier partnerships to enhance the retailer’s competitive positioning.
“With Sascha Groß, we are gaining an experienced leader who brings a deep understanding of the global sporting goods market and proven expertise in strategic category development,” said a spokesperson for Intersport Deutschland.
Groß most recently served as Senior Director of Key Account Management at Adidas and previously held leadership positions in global business development and sales strategy at both Adidas and Puma. His appointment is expected to support Intersport’s efforts to refine its brand portfolio and sharpen its customer focus in a competitive retail environment.
Intersport Deutschland eG, based in Heilbronn, represents over 900 independent retailers across Germany and is part of the international Intersport Group, which operates over 5,000 stores in over 40 countries.
