Finnish company FootBalance, a leading provider of healthcare technology and customized insoles, has appointed Atul Midha as its new Chief Executive Officer, effective June 3.
Midha joins FootBalance after a distinguished career that has included leadership roles at renowned companies such as Eton Shirts, Giorgio Armani and several fashion retail and tech start-ups, where he successfully drove growth and operational excellence. His proven track record in business transformation and passion for customer-centric solutions align perfectly with FootBalance’s mission to provide personalized solutions for foot health and wellness. His international experience in the US, Asia and Europe gives him a unique global perspective that will be invaluable in driving FootBalance’s international growth.
“I am excited to contribute to the company’s continued success and to deliver outstanding products and services to our customers worldwide,” said Midha. “We have an opportunity to become the market leader in the field by ramping up our expansion plans with the support of IPGL, our parent company.”
Midha’s appointment marks an important milestone for FootBalance as the company continues to expand its global footwear footwear footprint and product offering. His vision and leadership will be instrumental in advancing FootBalance’s strategic initiatives and maintaining its position as an industry leader.
“[Midha’s] leadership and customer-centric approach will undoubtedly propel the company forward,” FootBalance founder Erkki Hakkala commented on the appointment. “Atul’s commitment to enhancing customer experience aligns with our core values, and I look forward to seeing the company thrive under his guidance.”
FootBalance now operates in more than 40 countries with 1,500 distribution points, has performed over 5 million foot analyses, and has sold over 4 million customized insoles worldwide. At the 2024 Sports Technology Awards, FootBalance’s 3D foot scanning technology, MyFootBalance, was awarded first prize in the Medical category.
