Scott USA appointed Matt Heitmann as its new Chief Marketing Officer. Heitmann, who has over 25 years of experience in business management, brand strategy, digital marketing and e-commerce, previously held leadership positions at Signa Sports United (SSU), BMC, Canyon Bicycles, USA Cycling and Backcountry. At Scott USA, he will focus on enhancing the brand’s presence and driving customer engagement across the country. “His expertise will be invaluable in positioning Scott for long-term success in the US,” commented Hap Seliga, President of Scott USA.
Under Heitmann’s leadership, Scott USA is positioned to capitalize on the growing demand for outdoor and cycling products in the US market.
