Hervis, the Salzburg-based sporting goods retailer, has appointed Marco Harfmann as Director Marketing & eCommerce International, effective August 2025. In his new role, Harfmann is responsible for the strategic development of Hervis’ international marketing efforts, brand positioning across online and offline channels, and the company’s digital transformation. He brings extensive experience in marketing, sales, and customer engagement from previous roles at A1 Telekom Austria and Unilever.
Hervis currently operates 227 stores in Austria, Hungary, Slovenia, Croatia, Romania and the German state of Bavaria, employing around 2,750 people. The company is positioning itself for further digital and regional development under Harfmann’s leadership.
