Sports Emotion has hired Alvaro Alejandro to fill the new post of Own Brands Director. As the company details on LinkedIn, he is charged with increasing the size and profitability of the own-brand portfolio, heading up strategy, product development and sales, and aligning market, product and operations with company objectives.
“I am joining Sports Emotion at a key moment of transformation and growth,” he says.
Alejandro has spent the past three and a third years as Product Manager for the Siux brand at Pro Padel Group. Before that he spent nearly eight and a half years with Adidas, first as Football Merchandiser, later as Senior Manager for CTC Football. He had an earlier, six-month stint at Adidas’s Account Marketing Department as well. In addition, he spent the better part of five years as a vendor on eBay, achieving the status of Premium Silver Powerseller.
