Sports Emotion has hired Alberto Martinez to serve as Chief Commercial Officer (CCO), charging him with “global commercial strategy, integrating e-commerce and retail,” and professionalizing and automating “the commercial department and all related processes (purchasing, supply chain, demand planning and product management).”
Martinez has spent almost the past 16 years – the near entirety of his career – with Adidas, most recently as Senior Director of Trading DTC FO Europe. He has been working in Herzogenaurach, Germany, since 2013 and is now moving back to his home country of Spain.
