The new hire is associated with a recent acquisition.
Sports Emotion, the Spanish operator of the Fútbol Emotion and Basketball Emotion banners, has hired Piergiovanni Sciascia to serve as its General Manager for Italy.
Sciascia hails from Fanatics Italy, where he has spent the past four years serving as Vice President of Marketing, handling e-commerce and retail for Italy’s top football clubs and helping to develop The Pitch, a football-focused retail banner that Sports Emotion has since acquired. Before that, he spent 13 years with RCS Media Group, mostly in charge of marketing for La gazzetta dello sport.
In his new post Sciascia will be endeavoring to expand Sports Emotion’s presence in Italy, for which the acquisition of The Pitch, earlier this year, has been instrumental. Sports Emotion opened its second store in Italy – both are under the Fútbol Emotion banner – in April 2024. The addition of The Pitch, with its four stores (two in Milan, one in Bergamo, one in Barzago), has tripled the Italian store count. We find no public indication so far of any plans to change the names of any stores.
