Sports Emotion has appointed Oriol Martínez de Juan to lead its running segment under the title Running Category Lead, according to Palco23.
Management, says Palco, has suggested that Martínez de Juan’s precise duties are yet to be determined.
Martínez de Juan was most recently with the fashion retailer Desigual, serving as Global Marketplace Strategy Director and then Global Commercial Director. He also spent a bit less than five years at Nike, as General Manager for Southern Europe of sportswear and then football. For the five years before that he fulfilled similar duties at Converse. Earlier still he was with Gillette and Braun. Between his posts at Nike and Desigual he was for three and a half years the owner and General Manager of a climbing center in Catalonia called Climbat.
As we reported last year, the holding company now known as Sports Emotion is of recent vintage, and the older company behind it has been broadening its focus beyond just football. Fútbol Emotion is now just one of the expanded company’s retail banners, alongside Basketball Emotion and Ekinsport. There is also a company dedicated to sports club management called Yulava, and a producer of custom apparel and shoes, Ivanca Custom.
