California-based socks and apparel brand Stance has appointed David Tichiaz as its new Chief Executive Officer. Tichiaz, who joined Stance in 2023 as Brand President, brings extensive experience from his previous roles at Vans, where he spent over a decade in various leadership positions. He succeeds John Wilson, Stance’s co-founder, who will transition to an advisory role within the company.
In his new role, Tichiaz expressed his commitment to building on the strong foundation laid by Wilson and driving Stance forward with a focus on innovation and quality. This leadership change is seen as a strategic move to further align Stance’s brand and product offerings with its growth ambitions.