Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and field athletes to share inspiring stories that celebrate performance, empowerment and community.
The supported athletes are Allison Halverson (hurdles), Ashtin Mahler (heptathlon), Brittni Mason (Paralympic sprinter), Elena Bruckner (discus), Jasmine Todd (sprints & jumps), Jill Marois (pole vault), Kayla Bushey (triple jump) and Kelsey Card (discus). “Partnering with these remarkable athletes is a natural fit,” said Superfeet CEO Trip Randall. ”Their dedication to excellence embodies the values we champion – resilience, innovation and teamwork. Together with Parity, we’re honored to support their journeys to Paris and beyond.”
“As we gear up for our latest campaign with Superfeet to support and empower women track and field athletes preparing for the ultimate contest, we champion not just excellence in sport, but equality,” added Leela Srinivasan, CEO of Parity. “Investing in women’s sports delivers benefits on two levels: it’s great business, and it helps fuel a more inclusive, diverse and inspiring world. We applaud Superfeet for their sponsorship of these remarkable athletes, and we invite fans to follow along as we release engaging branded content that celebrates their extraordinary journeys to Paris.”
The partnership aims to provide comprehensive support to the named athletes, both on and off the track, as they prepare for upcoming trials and the Games.
