Wolverine World Wide, Inc. has appointed Susie Kuhn as President of its Active Group, effective Oct. 28, 2024. She will oversee Wolverine’s key Active Group brands – Merrell, Saucony and Chaco – focusing on brand strategy, consumer engagement, and commercial performance. Reporting directly to CEO Chris Hufnagel, Kuhn will also lead The Collective, Wolverine’s innovation center dedicated to consumer insights and trend analysis.
With over 25 years of experience, including leadership roles at Foot Locker, Nike and Converse, Kuhn brings expertise across brand-building, direct-to-consumer strategies, and product development. Most recently, she served as Foot Locker’s President for Europe, the Middle East and Africa, where she was responsible for brand strategy and operations.
Wolverine found its new Chief Legal Officer in April 2024.
Founded in 1883, Wolverine Worldwide’s brand portfolio reaches approximately 170 countries, with products spanning athletic, outdoor and workwear categories.
