Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs, and Anteater on a fashion collection celebrating the game of football. The “Art of Football” capsule collection is the latest extension of Pepsi's 2018 global #LoveItLiveIt campaign. The product line includes soccer t-shirts, shorts and balls from the U.K.'s Umbro; ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here