Peter Jørgensen, who runs a Danish distribution company, Sports Connection, has been elected president of the Danish shoe industry association, which has changed its name from Danmarks Skoleverandør Forening to Skobranchen.dk. The association represents 40 suppliers, including Ecco. Sports Connection is currently the distributor of Skechers and other brands in Denmark. Jørgensen was previously a distributor of Hi-Tec Sports and then worked for Dansk Supermarked. He takes the place of Jesper Mertz, who made many changes at the association. Preben Boas, who also runs the Danish sporting goods industry association, has been confirmed as secretary general of Skobranchen.dk.