The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the season at the Player Performance Centers, mobile fitness centers that travel to PGA Tour and PGA Tour Champions events. Nobull will also activate and create custom content within PGA Tour Active as part of the Tour’s official marketing partner program. Nobull was founded in 2015 by Marcus Wilson and Michael Schaeffer, two former Reebok employees. The company sells footwear, apparel and accessories and has expanded its training offering into running, trail running and cycling. In 2021, Nobull replaced Reebok as the title sponsor of the CrossFit Games and the official supplier of CrossFit apparel.