Philipp Plein has recently opened its first boutique dedicated to sport in Paris. The Plein Sport shop, which occupies a surface of 102 square meters, is located at 250 rue de Rivoli, not far from the Parisian flagship of the main brand, Philipp Plein. The new store has been designed by CLS Architetti Milano. It features LED video screens on the ground floor that play videos of sports workouts, while inspiring slogans such as “Home of the Strong” or “Train like a fighter” appear in graffiti or neon letters on concrete walls. The Plein Sport brand has been conceived as a separate brand, managed separately from the main Philipp Plein brand and with its own distribution network. The new sports line has started with a men's range to be followed by added items for women.

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